Step 1: Understand How Theme Analysis Works
Genway automatically analyzes each interview once it concludes, extracting patterns and clustering related responses into themes and topics.
Unlike traditional surveys, AI Moderated Interviews are dynamic - the AI Agent adapts its questions based on the conversation flow, so each interview may follow a slightly different path.
Theme Analysis bridges these variations by finding shared meanings across responses rather than relying on fixed question structures.
Step 2: Explore the Themes and Topics
In the Themes Module, Genway organizes insights into clusters based on semantic similarity. Each cluster includes:
Theme: The overarching subject derived from participant responses.
Topics: Subcategories within each theme that capture specific ideas or discussion points.
Audio Quotes: Direct clips linked to relevant responses, providing authentic voice context for each topic.
These groupings allow you to explore how participants talk about key subjects and compare how frequently different ideas appear across interviews.
Step 3: Visualize and Share Insights
Genway automatically generates interactive visualizations to help you interpret your themes at a glance. These visuals highlight relationships between themes and the strength or frequency of each topic.
You can:
View interactive graphs to identify high-impact themes.
PDF Download: Generate a full report of all themes, topics, and visuals.
Copy Graph Option: Instantly copy charts to embed in presentations or research summaries.
Share Audio Quotes: Provide direct participant evidence when presenting insights to your team.
With Theme Analysis, you gain a clear, data-driven understanding of what participants are truly saying - helping you move from conversation to insight with confidence.
Thank you for following this guide, and happy analyzing!