Overview
An AI Moderated Survey is a dynamic research method where an AI agent guides participants through a structured yet conversational experience. While an AI Moderated Interview is fully qualitative and explores topics in depth, an AI Moderated Survey blends both qualitative and quantitative questions—allowing teams to collect rich explanations alongside measurable data points. The AI adapts its questioning based on participant responses, ensuring relevance and depth without sacrificing scale. This format is ideal when you need more nuance than a traditional survey can provide but still want to gather structured metrics, making it especially useful for product feedback, concept validation, competitive intelligence, and early-stage discovery.
Create a New Project - AI Moderated Survey
To begin, navigate to Create a Project in your Genway dashboard. Select AI Moderated Survey and give your project a name.
Participants will be able to complete the survey on both mobile and desktop devices.
Example: Netflix customer churn survey
Add and Manage Blocks
After clicking Add Block, you’ll see all available block types, along with upcoming block types listed in the Roadmap.
To receive updates on future block types, click the Notifications Icon.
Block Structure
(Applies to all block types except Media)
Question: Enter a question that fits the selected block type. (See examples below.)
Description: Add helpful details or context to guide participants. The AI Agent will not read this description aloud.
Image: Optionally upload an image to accompany the question.
Answers Selection: (Applicable for Rating and Multiple Choice blocks.) Configure response options as needed.
Follow-Up Questions: Toggle on AI Follow-ups to let Genway’s AI Agent ask deeper, related questions. You can add custom follow-ups and specify how many follow-up questions should be asked (up to 4 follow ups).
Block Types
General Message: Display a custom message anywhere in the survey - often used for introductions, transitions, or additional guidance.
Open-Ended: Collect qualitative feedback from participants in their own words.
This is the only block where participants respond by speaking instead of typing.
Multiple Choice: Provide a list of options. You can allow participants to choose one or multiple answers.
Rating: Use a numerical scale (e.g., 1–10). Optionally label the lowest and highest values (e.g., Terrible → Excellent).
Media Upload: Request participants to upload an image or screenshot during the survey.
Example Blocks and Follow-Ups
General Message Example:
Message:
“Thank you for participating in this survey. We would like to understand why some viewers might decide to stop their Netflix subscriptions. Your feedback will help us address key concerns and improve the streaming experience”
Purpose: Use this to greet participants or provide transition guidance between sections.
Open-Ended Example:
Question:
What were the main reasons you decided to stop your Netflix subscription?
AI Follow-Up:
"Explore the specific factors or concerns leading to subscription cancelation."
Multiple Choice Example:
Question:
“Which of the following contributed to your decision to churn from Netflix? (Select all that apply)”
Answers:
Unsatisfactory content selection
High subscription cost
Prefer other services
Other
AI Follow-Up:
“Understand the reasons or experiences driving dissatisfaction”
Rating Example:
Question:
“How satisfied were you with Netflix's content variety before unsubscribing?”
Scale: 1 (Terrible) – 10 (Excellent).
AI Follow-Up:
“Probe areas of improvement for content offerings”
Once all blocks are configured, click Continue. The system will then prompt you to define your Project Objective, which helps the AI Agent understand the context of the survey questions.